The Importance Of Analytics For The Fifth Beatle
While hardly the most inspiring topic for musicians, web monitoring and analytics are becoming increasingly important for bands hoping to succeed online in the new music industry. If you’re not able to optimise your own campaigns, it’s well worth finding someone who can…
Traditional vs. Digital: Artist Management in 2010
As an observer, something like the yearly MIDEM conference in Cannes is a great way to catch an insight into the current views of those inside the music industry about what is happening right now, and how they see things changing in the future. It is often supported by fantastic panels with often conflicting views. [...]
Fan Inclusion: A Unique Fan Experience
For me, one of the most exciting elements of a transitional music industry in which independent artists are becoming empowered is that bands are free to make their own rules and guide their own stories and careers, without being stuck in a ‘traditional’ release campaign structure.
More and more frequently I’m reading articles covering independent artists [...]
Why the difference between D2F & D2C is more than just a letter
As the industry shifts and tries to settle, the opportunities that developments in technology allow for independent artists are well documented. George Howard has written a great article briefly analysing the ‘leveling’ effect that these developments have caused.
When George mentions the changes in distribution and publicity/promotion, two phrases come to my mind, both of which [...]
Musicians Making The Most of Social Media Opportunities
Anyone who has read this blog for any amount of time, or discussed with me the opportunities artists currently have online, will know I’m a big champion of how important fan interaction is to music artists, whether they be signed to a major label or totally independent, releasing work and marketing themselves.
Amanda Palmer of the [...]
New Venture
In the true way that music is always evolving and moving forward so should we. I’m in the process of working through plans for a new music venture and would be very keen to hear from you if you are a songwriter.
The style of music does not matter, I’m open to hear from writers from [...]
Sharing Is Becoming Less Of A Dirty Word
Developments in both the music industry and that of how we interact as a society (through an increased use and reliance on the internet as a means of communication) have gone firmly hand-in-hand over the last twenty years. In fact, it is quite possible to draw correlations between the two through the well-documented ups and [...]
Churchill's Round Up – 21.06.09
In the first of a weekly new series, social media expert Matt Churchill, author of the highly-regarded Seldom Seen Kid blog, will be picking three of his favourite music news stories of the last week to comment on, and likewise, I will be doing the same for his site on items I’ve found regarding the [...]
Artist/Fan Interaction Online – The Artist's Suffering
While developments in social media can mean great things for independent artists looking to strengthen ties with developing fanbases, an increasing number of major label artists are also utilising platforms to interact with their audience.
A number seem to be relishing the opportunity for furthering their egos with increasing online narcissism, while others seem more grateful [...]
Fan Interaction Through Integration
After reading another fantastic article by Andrew Dubber, it got me thinking about how strongly this should be a part of all independent artists online presence. With all the potential for online interaction, involving fans where possible provides bands with invaluable promotional and fan loyalty opportunities.
