Topspin
The Importance Of Analytics For The Fifth Beatle
While hardly the most inspiring topic for musicians, web monitoring and analytics are becoming increasingly important for bands hoping to succeed online in the new music industry. If you’re not able to optimise your own campaigns, it’s well worth finding someone who can…
Traditional vs. Digital: Artist Management in 2010
As an observer, something like the yearly MIDEM conference in Cannes is a great way to catch an insight into the current views of those inside the music industry about what is happening right now, and how they see things changing in the future. It is often supported by fantastic panels with often conflicting views. [...]
"Deluxe Packages & The Independent Artist": Multi-tier Releases for the Indie Musician
With the success of multi-level priced releases by artists such as Radiohead and Nine Inch Nails showing that true fans are willing to not only spend money on what is also being offered for free, but that in many cases they are willing to spend far greater amounts of money on extra materials than has [...]
"Name Your Price": The Perfect Artist/Audience Transaction?
With phrases such as “monetise”, “advertising revenue” and “new business models” being batted around left, right and centre as they have been for a while, it is easy to come to the conclusion that all is virtually lost when it comes to people paying for recorded music. While business shifts for the major labels, independent [...]
