Foursquare & Fan Rewards

Rewards and the element of friendly competition can be a great way to generate interaction between artists and the fan community, and utilising new technology can be a great way monitor and benefit from the information gathered.

The increase in adoption of geo-location services, such as Foursquare, present such an opportunity.

The Importance Of Analytics For The Fifth Beatle

While hardly the most inspiring topic for musicians, web monitoring and analytics are becoming increasingly important for bands hoping to succeed online in the new music industry. If you’re not able to optimise your own campaigns, it’s well worth finding someone who can…

Traditional vs. Digital: Artist Management in 2010

As an observer, something like the yearly MIDEM conference in Cannes is a great way to catch an insight into the current views of those inside the music industry about what is happening right now, and how they see things changing in the future. It is often supported by fantastic panels with often conflicting views. [...]

Simplicity As A Point Of Reference

So this post has come about as more of a spur-of-the-moment thought than a carefully constructed piece, but one which was based around a single notion; as life becomes faster and our possibilities in everyday life become more and more limitless, there is an increasing distance from the concept of simplicity, and within there is beauty.

What will 2010 hold for the music industry?

How better to start a new year of articles than with a look ahead to what may come in the next twelve months?
After reading Nick Crocker’s article on Mashable, I’ll admit I was initially critical of it. I felt that it was a very ’safe’ list of predictions:

“Labels will get smart”
“Physical sales will continue to [...]