online
The Importance Of Analytics For The Fifth Beatle
While hardly the most inspiring topic for musicians, web monitoring and analytics are becoming increasingly important for bands hoping to succeed online in the new music industry. If you’re not able to optimise your own campaigns, it’s well worth finding someone who can…
Meet the Industry twins: 'Record' & 'Music'
Okay, so you can’t turn anywhere online at the moment when looking at the music industry without tripping over coverage and opinion on yesterday’s IFPI Digital Music Report 2010 (I notice the irony in mentioning this as I introduce you to an article of me giving coverage and opinion to the very same topic). While [...]
Fan Inclusion: A Unique Fan Experience
For me, one of the most exciting elements of a transitional music industry in which independent artists are becoming empowered is that bands are free to make their own rules and guide their own stories and careers, without being stuck in a ‘traditional’ release campaign structure.
More and more frequently I’m reading articles covering independent artists [...]
Sharing Is Becoming Less Of A Dirty Word
Developments in both the music industry and that of how we interact as a society (through an increased use and reliance on the internet as a means of communication) have gone firmly hand-in-hand over the last twenty years. In fact, it is quite possible to draw correlations between the two through the well-documented ups and [...]
Indaba Prepare For Release Of New Browser Console
Online music collaboration site Indaba Music are counting down the days until their browser-based session console is upgraded to the new version, produced alongside Sun Microsystems.
The system has a large number of updates and improvements, including for the first time allowing users to record high-quality, uncompressed audio directly into their session, as opposed to uploading [...]
The Demise of Fabchannel
The closure of online concert streaming site Fabchannel heralds not only the loss of a long-running music platform, but also another story of the music industry’s reticence to embrace or support potentially beneficial online mediums.
Fan Interaction Through Integration
After reading another fantastic article by Andrew Dubber, it got me thinking about how strongly this should be a part of all independent artists online presence. With all the potential for online interaction, involving fans where possible provides bands with invaluable promotional and fan loyalty opportunities.
