Long Tail
Why the difference between D2F & D2C is more than just a letter
As the industry shifts and tries to settle, the opportunities that developments in technology allow for independent artists are well documented. George Howard has written a great article briefly analysing the ‘leveling’ effect that these developments have caused.
When George mentions the changes in distribution and publicity/promotion, two phrases come to my mind, both of which [...]
Fan Interaction Through Integration
After reading another fantastic article by Andrew Dubber, it got me thinking about how strongly this should be a part of all independent artists online presence. With all the potential for online interaction, involving fans where possible provides bands with invaluable promotional and fan loyalty opportunities.
The Other Side of the Long Tail
With the proliferation and relative ease of access for digital music for independent artists, the ‘long tail’ theory looks very promising. A new study by Will Page of the MCPS-PRS alliance gives us a view of what is faced regarding digital sales online.
