As the industry shifts and tries to settle, the opportunities that developments in technology allow for independent artists are well documented. George Howard has written a great article briefly analysing the ‘leveling’ effect that these developments have caused.
When George mentions the changes in distribution and publicity/promotion, two phrases come to my mind, both of which [...]
With the proliferation and relative ease of access for digital music for independent artists, the ‘long tail’ theory looks very promising. A new study by Will Page of the MCPS-PRS alliance gives us a view of what is faced regarding digital sales online.