News & Opinion on the music industry, technology and online
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Fan Inclusion: A Unique Fan Experience
For me, one of the most exciting elements of a transitional music industry in which independent artists are becoming empowered is that bands are free to make their own rules and guide their own stories and careers, without being stuck in a ‘traditional’ release campaign structure.
More and more frequently I’m reading articles covering independent artists [...]
Fan Interaction Through Integration
After reading another fantastic article by Andrew Dubber, it got me thinking about how strongly this should be a part of all independent artists online presence. With all the potential for online interaction, involving fans where possible provides bands with invaluable promotional and fan loyalty opportunities.
© 2009 ELLIOT PEARSON. 
