Independent Artists
The Importance Of Analytics For The Fifth Beatle
While hardly the most inspiring topic for musicians, web monitoring and analytics are becoming increasingly important for bands hoping to succeed online in the new music industry. If you’re not able to optimise your own campaigns, it’s well worth finding someone who can…
Meet the Industry twins: 'Record' & 'Music'
Okay, so you can’t turn anywhere online at the moment when looking at the music industry without tripping over coverage and opinion on yesterday’s IFPI Digital Music Report 2010 (I notice the irony in mentioning this as I introduce you to an article of me giving coverage and opinion to the very same topic). While [...]
Fan Inclusion: A Unique Fan Experience
For me, one of the most exciting elements of a transitional music industry in which independent artists are becoming empowered is that bands are free to make their own rules and guide their own stories and careers, without being stuck in a ‘traditional’ release campaign structure.
More and more frequently I’m reading articles covering independent artists [...]
"Deluxe Packages & The Independent Artist": Multi-tier Releases for the Indie Musician
With the success of multi-level priced releases by artists such as Radiohead and Nine Inch Nails showing that true fans are willing to not only spend money on what is also being offered for free, but that in many cases they are willing to spend far greater amounts of money on extra materials than has [...]
Why the difference between D2F & D2C is more than just a letter
As the industry shifts and tries to settle, the opportunities that developments in technology allow for independent artists are well documented. George Howard has written a great article briefly analysing the ‘leveling’ effect that these developments have caused.
When George mentions the changes in distribution and publicity/promotion, two phrases come to my mind, both of which [...]
Musicians Making The Most of Social Media Opportunities
Anyone who has read this blog for any amount of time, or discussed with me the opportunities artists currently have online, will know I’m a big champion of how important fan interaction is to music artists, whether they be signed to a major label or totally independent, releasing work and marketing themselves.
Amanda Palmer of the [...]
Modeon
If you haven’t already heard this, check out the latest release from up-and-coming artist/producer, Modeon, featuring vocals from Roberto Cappellina of Go Monaco.
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Live Music Is Killing Live Music
We keep hearing that the live music sector is currently the shining light in a turbulent industry, bucking the falling sales trends currently being experienced by recorded music. Despite the potential threat of licensing regulation changes, the availability of gig slots for up-and-coming or unsigned, independent artists is generally better than ever. But things still [...]
"Name Your Price": The Perfect Artist/Audience Transaction?
With phrases such as “monetise”, “advertising revenue” and “new business models” being batted around left, right and centre as they have been for a while, it is easy to come to the conclusion that all is virtually lost when it comes to people paying for recorded music. While business shifts for the major labels, independent [...]
The Cultural Future For Music
With all the talk of new business models, advertising revenue, and emerging ways to monetise music in all its forms, it is easy to lose sight of the greater picture; who said money should be paid for?
